Ameet Mallik, Novartis
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ONE TO WATCH:
Ameet Mallik, Brand Director, Tekturna, Novartis
Many pharma leaders start as sales reps. Mallik, 35, did it the other way around—he entered Novartis as a Basel-based VP after a five-year stint at McKinsey. So when it was time to move to the US, he spent six months carrying the bag. "Novartis does a great job of talent development. That's one reason I came here—to broaden my operational skills so that I can move into a larger GM role."
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
