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James Galeota
SVP, General Manager, Diabetes and Obesity, Merck
BIGGEST ACCOMPLISHMENT: Establishing Merck's diabetes franchise
ADMIRES: Those that can help others live up to their potential
On stopping the silos:
Commercialization is not about discreet disciplines. At Merck, I have been able to see into different parts of the company and see the value that can be created when all the divisions are synchronized—when you have teams that are aligned around objectives, sharing the same measures of success, holding each other accountable, and working together to solve complex problems.
James Galeota
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.