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ONE TO WATCH:
Mary Szela SVP, Pharma Operations, Abbott
With more than 20 years at Abbott, Szela, age 45, is making her way through the ranks. She started her career at the University of Illinois Hospital, and then headed up Abbott's hospital products division (now Hospira). Since joining the pharma side, she's led commercialization on several brands, including Humira, and in 2007 was named to lead the Rx biz.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.