Authors


Karina Ikeda

Latest:

The JAKs Journey Offers Valuable Lessons for Innovators

Opportunity remains despite regulatory and access obstacles.


Vicki Morgan

Latest:

Startup Launch Guide: Avoiding 10 Common Pain Points

With opportunity and risk lurking in equal measure, today’s key considerations for biopharma startups when building their leadership teams and product go-to-market strategies are outlined.


Namita Powers

Latest:

Why Pharma Must Invest in Key Account Management Capabilities

The emergence of organized customers demands investment in advanced solutions and next-generation key account management.


Dana M. Krueger and Saule Serikova

Latest:

The New Era of Purpose-Led Leadership in Pharma

Across all pharma companies' activities, the COVID-19 crisis has reinforced the need for pharma leaders to commit to, communicate, and exemplify the purpose that is at the center of their strategies and organizations.


LexisNexis® Risk Solutions

Latest:

Navigating the Complexities of Patient Screening: Streamlining the Process for Accelerated Clinical Trials

Discover how streamlining patient screening can help accelerate clinical trials. Simplifying and improving the patient journey and optimized screening processes can help improve clinical trial efficiency and stakeholder experience.


Zack Blaker

Latest:

Reimbursement Benchmark Share: An Objective Measure of the Impact of Product Reimbursement on Sales Performance

Knowing that product reimbursement affects performance and varies by geography, this article proposes the use of Reimbursement Benchmark Share (RBS) to quantify the influence of reimbursement on a product’s performance.


Jamie Van Iderstine

Latest:

A Pricing Revolution: The State Offensive

The second of two articles summarizing the broad range of government efforts to control drug pricing focuses on state government efforts.


Pratik Maroo

Latest:

A Roadmap to Pharma Resilience

To safeguard patient access to life-saving medications, pharma companies must prioritize building robust resilience strategies that encompass IT systems, inventory management, risk mitigation, and regulatory compliance.



Truth Serum NTWK

Latest:

Reaching the Healthcare Professional After COVID-19

Join Pharmaceutical Executive® for an information-packed virtual conference that provides valuable advice to bolster and transform the way you reach HCPs in this time of evolution. Live: Thursday, Aug. 13, 2020 at 8:15AM EDT. On demand available after airing until Aug. 13, 2021.






Doug Fulling

Latest:

A Case for Payer Engagement and Participation in Clinical Research

Collaboration can make commercialization processes efficient and effective.


Joel Latham

Latest:

Navigating the CBD Research Landscape: Unveiling Best Practices in the Post-MMCREA Era

Although research on cannabinoids is now allowed in a growing number of countries, there are still a number of restrictions and corresponding licenses and permits required to work with these chemicals.


Dr. Bethany Valente

Latest:

Making the Most of the Rising Biopharma M&As

Biopharma deal-making is on the rise again and now is the time for biopharma companies to embrace M&As to prepare for future growth.


Iilun Murphy

Latest:

FDA Offers GDUFA III Insight

The Generic Drug User Fee Amendments, designed to facilitate the delivery of safe and effective generic drugs to the public and improve the predictability of the ANDA assessment process, has undergone changes that will impact the pre-ANDA and ANDA approval process—and ultimately the path for generic drugs to approval.


Eva Marchese

Latest:

‘Risk-Sharing’ as a Tool for Enabling Fast Access to COVID-19 Vaccines

In a time of global pandemic, traditional vaccine procurement schemes are not fit for purpose and need to adapt to allow both governments and manufacturers the ability to manage a greater level of risk associated with rapid vaccine development and deployment.


Dr. Nicole Faust, CEO of Cevec Pharmaceuticals, Brand Insights Contributor

Latest:

Gene Therapy on the Verge of Taking its Next Evolutionary Step

The shift from (ultra) rare to prevalent diseases calls for new vector manufacturing technologies


William Borden

Latest:

Discerning Dealmaking: Caution Flag Still Raised in Biopharma M&A Race

Big pharma’s finicky appetite for M&A comes as valuations of sellers soften. Though the pace of deals has picked up some, predicting just how long both sides will hold tight remains difficult.



Beth Anderson

Latest:

Animating for Your Audience: The Right Visual for Your Dev Stage

From early-stage funding to commercialization, startups must adapt their strategies and messaging to effectively attract investors, build partnerships, and ultimately succeed.


VMS BioMarketing

Latest:

How Pharma is Reinventing Patient Engagement

Tuesday, October 12, 2021 at 1pm EDT | 10am PDT | 6pm BST We’re at a tipping point: patient engagement is now a key area of focus, and life sciences companies will be able to differentiate by shifting away from traditional models and embracing platforms that uniquely combine high tech with high touch. Join Andrea Heslin Smiley, President and CEO of VMS BioMarketing, the leading provider of patient adherence solutions, for a discussion on how the industry is rapidly transforming how it engages with its end customers.


Eric D. Dunbar, JD

Latest:

IP and Collaboration

Fighting the pandemic with joint projects and IP sharing.


Katie Mahoney

Latest:

The Global Vaccine R&D Pipeline and Delivery Implications

The current vaccine pipeline brings promise of significant global health advancements—yet development gaps remain, and the future delivery challenges must be considered.


Jasmine Mui

Latest:

How Medical Affairs Can Contribute to Successful Drug Launch

Faster launch planning leads to greater access.


Mark McLaughlin

Latest:

Why A New Mix of Field Skills is Crucial to Thriving in the Digital Era

Evolving preferences of HCPs during the pandemic have put an emphasis on learning new skillsets for pharma reps.


Cecile Riboud

Latest:

10 Practical Regulatory Questions to Ask During a Marketing Authorization Transfer Process

With large M&A deals comes a complex Market Authorization Transfer (MAT) process, during which regulatory teams must weigh several operational aspects while creating a roadmap that takes them into account. Cecile Riboud outlines some key questions that are necessary for planning and executing a successful MAT process.


Catherine Owen

Latest:

Embracing the Future: Meeting Doctors and Patients Where They Are Now

Pharma companies must embrace the future to advance commercialization.