Authors


Jamie Van Iderstine

Latest:

A Pricing Revolution: The State Offensive

The second of two articles summarizing the broad range of government efforts to control drug pricing focuses on state government efforts.


Pratik Maroo

Latest:

A Roadmap to Pharma Resilience

To safeguard patient access to life-saving medications, pharma companies must prioritize building robust resilience strategies that encompass IT systems, inventory management, risk mitigation, and regulatory compliance.



Truth Serum NTWK

Latest:

Reaching the Healthcare Professional After COVID-19

Join Pharmaceutical Executive® for an information-packed virtual conference that provides valuable advice to bolster and transform the way you reach HCPs in this time of evolution. Live: Thursday, Aug. 13, 2020 at 8:15AM EDT. On demand available after airing until Aug. 13, 2021.




Mitja Alexander Linss

Latest:

The Evolution of Healthcare Communication: Bridging the HCP-Patient Divide

Key trends in healthcare communication to build trust between healthcare providers and their patients.




Doug Fulling

Latest:

A Case for Payer Engagement and Participation in Clinical Research

Collaboration can make commercialization processes efficient and effective.


Joel Latham

Latest:

Navigating the CBD Research Landscape: Unveiling Best Practices in the Post-MMCREA Era

Although research on cannabinoids is now allowed in a growing number of countries, there are still a number of restrictions and corresponding licenses and permits required to work with these chemicals.


Dr. Bethany Valente

Latest:

Making the Most of the Rising Biopharma M&As

Biopharma deal-making is on the rise again and now is the time for biopharma companies to embrace M&As to prepare for future growth.


Iilun Murphy

Latest:

FDA Offers GDUFA III Insight

The Generic Drug User Fee Amendments, designed to facilitate the delivery of safe and effective generic drugs to the public and improve the predictability of the ANDA assessment process, has undergone changes that will impact the pre-ANDA and ANDA approval process—and ultimately the path for generic drugs to approval.


Eva Marchese

Latest:

‘Risk-Sharing’ as a Tool for Enabling Fast Access to COVID-19 Vaccines

In a time of global pandemic, traditional vaccine procurement schemes are not fit for purpose and need to adapt to allow both governments and manufacturers the ability to manage a greater level of risk associated with rapid vaccine development and deployment.


Dr. Nicole Faust, CEO of Cevec Pharmaceuticals, Brand Insights Contributor

Latest:

Gene Therapy on the Verge of Taking its Next Evolutionary Step

The shift from (ultra) rare to prevalent diseases calls for new vector manufacturing technologies


William Borden

Latest:

Discerning Dealmaking: Caution Flag Still Raised in Biopharma M&A Race

Big pharma’s finicky appetite for M&A comes as valuations of sellers soften. Though the pace of deals has picked up some, predicting just how long both sides will hold tight remains difficult.


Todd Foster

Latest:

Pre-Launch Prep for Emerging Biopharmas: Data First, Then the Rest

Making early commercial data and analytics decisions for launch cen future-proof their data management.



Beth Anderson

Latest:

Animating for Your Audience: The Right Visual for Your Dev Stage

From early-stage funding to commercialization, startups must adapt their strategies and messaging to effectively attract investors, build partnerships, and ultimately succeed.


VMS BioMarketing

Latest:

How Pharma is Reinventing Patient Engagement

Tuesday, October 12, 2021 at 1pm EDT | 10am PDT | 6pm BST We’re at a tipping point: patient engagement is now a key area of focus, and life sciences companies will be able to differentiate by shifting away from traditional models and embracing platforms that uniquely combine high tech with high touch. Join Andrea Heslin Smiley, President and CEO of VMS BioMarketing, the leading provider of patient adherence solutions, for a discussion on how the industry is rapidly transforming how it engages with its end customers.


Eric D. Dunbar, JD

Latest:

IP and Collaboration

Fighting the pandemic with joint projects and IP sharing.


Katie Mahoney

Latest:

The Global Vaccine R&D Pipeline and Delivery Implications

The current vaccine pipeline brings promise of significant global health advancements—yet development gaps remain, and the future delivery challenges must be considered.


Jasmine Mui

Latest:

How Medical Affairs Can Contribute to Successful Drug Launch

Faster launch planning leads to greater access.


Mark McLaughlin

Latest:

Why A New Mix of Field Skills is Crucial to Thriving in the Digital Era

Evolving preferences of HCPs during the pandemic have put an emphasis on learning new skillsets for pharma reps.


Cecile Riboud

Latest:

10 Practical Regulatory Questions to Ask During a Marketing Authorization Transfer Process

With large M&A deals comes a complex Market Authorization Transfer (MAT) process, during which regulatory teams must weigh several operational aspects while creating a roadmap that takes them into account. Cecile Riboud outlines some key questions that are necessary for planning and executing a successful MAT process.


Yamini Misra

Latest:

HEOR: From Proving Product Value to Proving Its Own Worth

The recent shift in Health Economics and Outcomes Research functions across major pharmaceutical companies highlights a lack of understanding of its value.


Catherine Owen

Latest:

Embracing the Future: Meeting Doctors and Patients Where They Are Now

Pharma companies must embrace the future to advance commercialization.


Matt Norton

Latest:

Creating a Digital Solution Patients and HCPs Will Use

Developing a digital health solution that patients and HCPs will use requires creating technology that addresses unmet needs, integrates with clinical care pathways, and has strong user safeguards, writes Matt Norton.


Seth Lederman, MD

Latest:

Why Are We Surrendering to COVID?

Industry must continue research and development to combat the pandemic.


Harris Kaplan

Latest:

Marketers: Physicians are People First

Understanding the changes in day-to-day life for physicians during COVID and how life science executives can address them.