Authors


Marta Vila Ramos

Latest:

Beyond the Data: Is Blockchain the Answer to Improving Global Health?

The COVID-19 pandemic has shifted the adoption of digital platforms in pharma and has made the industry reconsider which technologies can improve global health moving forward.


Dietrich Stephan

Latest:

The Silver Lining Of Innovation in Genetic Medicine

Failed efforts do not overshadow field’s progress, resolve.


Jody Staggs

Latest:

Seven Essential Attributes for Investing in Life Sciences

These factors provide investors with enough information to identify promising investment opportunities.


Shaguna Punj

Latest:

Value-Based Planning Uncovers True Drivers of Cost Across Life Sciences Organizations

Explicitly tying strategic planning to resource allocation boosts bottom-line productivity for pharma.


Amanjeet Saluja

Latest:

Developing a Product Launch Strategy for an Orphan Drug

Commercializing an orphan drug can be challenging, however, using a framework and a checklist that incorporates the right elements can prove beneficial.




Mark Davies and Paul Riley

Latest:

Optimizing the Value of Real-World Evidence Projects

Mark Davies and Paul Riley outline their blueprint for exploring how healthcare companies can leverage real-world evidence to access and engage customers more effectively.


Don Sortor

Latest:

Protecting the Pipeline: Secure Communications Strategies to Thwart Espionage and Safeguard Sensitive Information and Intellectual Property

In an era where business-critical information is exchanged instantly, unsecured communication channels are a significant risk.


Dr. Eric Caugant

Latest:

Navigating PV Divergence: Compliance Tips for New Entrants

With small biotechs facing similar expectations as large pharma in drug safety and pharmacovigilance, despite less resources, identifying the key differences between US and EU requirements can help these companies craft a practical path to multi-region compliance.


Karen Harry

Latest:

A Modified Implementation Plan for IDMP

What marketing authorization holders need to know.


Deepa Dahal

Latest:

COVID and AMR: Crisis Reframes Antibiotics Fight

The redirection of healthcare and life sciences resources to COVID-19 has taken focus from other areas of need, including antimicrobial resistance.


Kees Chamberlain

Latest:

‘Risk-Sharing’ as a Tool for Enabling Fast Access to COVID-19 Vaccines

In a time of global pandemic, traditional vaccine procurement schemes are not fit for purpose and need to adapt to allow both governments and manufacturers the ability to manage a greater level of risk associated with rapid vaccine development and deployment.


Mehtap Saydam Aydemir

Latest:

Applying Porter’s Five Forces to Portfolio Management in Pharmaceutical R&D: A Strategic Roadmap

The increasing costs and complexity of R&D in the pharmaceutical industry have necessitated the adoption of strategic portfolio management to optimize resource allocation and enhance competitive advantage.


Aishwarya Jayagopal

Latest:

Commercial Sustainability of Pharmaceutical Innovations for Pandemics

Assessing the landscape of the pharma industry’s readiness for future pandemics by looking at past pandemics, funding and revenue, and sustainability.



Andrew Merron

Latest:

How MSLs Can Enrich Scientific Exchange with Customer Insight

In today‘s environment, medical science liaisons (MSLs) must call on digital solutions to make use of the right data and encourage the right conversations to take place.



Marc Helberg

Latest:

What the COVID-19 Vaccine Process Showed Us, and How It Can Impact the Future of Drug Development

Industry has shown it can overcome challenges en route to creating new therapies.


Bruce Liu, Tong Wang, Josh Lee, Lillian Li

Latest:

Improving Readiness for Volume-Based Procurement in China

Volume-based procurement (VoBP) has been gathering momentum in China, both at national and regional levels. Major pharmaceutical players stand to see large impacts on their branded generics portfolio, and need to move fast to improve organizational and system readiness.



Tasmina Hydery, PharmD

Latest:

A Biosimilars Roadmap: Understanding Payer Perceptions

With competition for follow-on-biologics on the upswing—and a potential market boom perhaps around the corner—continued education and course-setting for all stakeholders in charting the access landscape is paramount.


Lisa Sigl

Latest:

No Half Measures: How Medical Affairs Can Maximize and Measure Value

Education and knowledge transfer must be prioritized for industry to see sizable improvement in medical affairs.




Peter Lindsay

Latest:

Key Considerations for Senior Executives Related to Quality Culture

Exploring practical points to further understand and strengthen quality culture.


Lou Pillai and Ehsan Ehsani

Latest:

5 Lessons Learned from Embracing Agile in Commercial Launch

Agile methodologies provide an alternative to hierarchical, siloed and sequential way of managing activities and have the potential to dramatically reduce set-up time for new business or digital capabilities.


Vivian DeWoskin

Latest:

Understanding the HCP: Patient-Level Data Proves Valuable

Evaluating patient data in the context of complementary information can provide comprehensive market insights for product strategy.


Sharlene Jenner

Latest:

Embracing Generative AI: Why Its Disruption is Positive for Pharma

The new era of generative AI is poised to impact pharma marketing and engagement in powerful and lasting ways. But amid all the technological praise, what are the key considerations brand teams must navigate?


Lynn Foster

Latest:

Measuring Pharma’s Trust Performance

The core building blocks of trust must be operationalized for pharma companies to strengthen their social contract, deliver business value, and improve patients’ quality of life.