Authors


Mike Botta

Latest:

SPACs: From Fad to Fixture: COVID Sparks Greater Use of IPO Alternative

The “blank-check” method has emerged as a worthwhile bet for biopharma companies looking to raise capital and go public, but will its attractiveness fade along with the pandemic?


Shawn W. Bates

Latest:

Accelerating Market Access with Data-Driven Payer Engagement

Using data visualizations to improve access to payers.


Cora Meese

Latest:

10 Market Access Trends to Watch for in 2023

As pharmaceutical market access teams head into 2023, these ten trends detail why evolved preparation, thought, and engagement will be needed to meet post-pandemic marketplace expectations.


Joe Baldini

Latest:

How AI is Revamping the Product Launch

New technology is allowing teams to analyze data at faster rates and make decisions much sooner than they previously could.


Andrea Pfeifer

Latest:

Are We Forgetting to Develop Vaccines for Diseases other than COVID?

It's time to apply the same COVID-19 urgency to other devastating diseases, such as Alzheimer’s, write Andrea Pfeifer and William Mobley.


C. Kuyler Doyle

Latest:

New Product Planning: The Function's Evolution in Pharma

With an organization's future commercial success under its remit, the NPP function has rapidly progressed to a prominent role in the biopharma industry—but evidence-generation strategies must evolve with an eye toward emerging trends and technologies.


Lorna Ewart, PhD, Chief Scientific Officer, Emulate, Brand Insights Contributor

Latest:

Protecting Human Health with Organ-on-a-Chip Technology

Organ-on-a-Chip technology has been proven to predict DILI with a higher rate of confidence than traditional in vitro methods and animals. Start protecting human health today.



Maria I. Florez

Latest:

Anticipating Digital Transformation of the Drug Development Workforce

The drug development sector is embracing technologies and digital methods that were previously not as widely used due to the COVID-19 global health crisis.


Tahel Noy and Bill Woywod

Latest:

Market Segmentation with Novel Machine Learning

Merging strengths of traditional behavioral and attitudinal research, capability enables pharmaceutical field teams to prioritize resources, targets, and outreach strategies.


Larry King, PharmD

Latest:

Four for 2024: Predictions for the Future of Pharmacy Technology

Industry stakeholders must come together to make meaningful changes to reimbursement and establish comprehensive policies that support essential healthcare providers.


Volkmar Weckesser

Latest:

Success Factors for Orphan Drug Development

When approached correctly, drug development in the rare disease space can be quite successful – especially when powerhouses across the industry join forces and leverage the power of data to help drive potential treatment options.


Stephen Brengle

Latest:

The Role and Recruitment of the Chief Patient Officer

New C-Suite position emerges for more emphasis on patient centricity.


Merative

Latest:

Driving the Speed of Adoption with Decentralized Clinical Trials

Biopharma companies and contract research organizations (CROs) adopted decentralized or digital clinical trials (DCTs) to reduce contact, improve the patient experience and keep studies on track during the pandemic. It’s already clear that the virtual approach of DCTs are benefiting life science organizations. From improvements in clinical trial operations such as enhanced patient engagement and site experience to cost savings and better data integration, the clinical trial dynamic has shifted and supports DCTs as a legitimate way to execute studies.


Steve O'Keeffe

Latest:

Osteoarthritis: Is a Cure on the Launch Pad?

Common advice for OA sufferers is joint replacement, but other options are on the horizon.



Ben van der Schaaf

Latest:

Strategic Realignment for a Better Future

In adjusting to the long-term aftershocks from the coronavirus pandemic, pharma companies will need to focus on change in three core areas.


Accreditation Council for Medical Affairs (ACMA)

Latest:

Medical Affairs Role in Shaping Strategy

What the Changing Healthcare Landscape Demands of Future MA Professionals?


Jessica Sager

Latest:

Eyeing Efficiency for All

Paige Bingham has focused her career on improving clinical research operations and logistics, and not just ways to ease the burden for investigators and teams running the trials—but also for the patients involved in them.


Stacey Rivkin

Latest:

Scientific Storytelling for Medical Affairs

Storytelling can be used very effectively to communicate with medical professionals without compromising the science, writes Stacey Rivkin.


William Smith

Latest:

Biopharma’s Role in Transforming the Oncology Marketplace

Biopharma must step up amidst growing oncology market.


Kaitlyn Ramirez

Latest:

Unlock Real World Evidence with Pragmatic Data Governance and Quality Practices

How companies are leveraging Real Word Evidence to evaluate therapies under real world conditions in a broader population at a lower cost than using Randomized Clinical Trials.


Heather Brady

Latest:

Recent Federal Circuit Developments in Patent Licensing

Understanding of recent legal developments can help companies avoid infringement.


Diogo Rau

Latest:

Digital Tools are Key to Advancing the Tech Revolution in Pharma

Their integration across enterprise remains pivotal driver for success.


Aurelien Guichard

Latest:

Strategic Realignment for a Better Future

In adjusting to the long-term aftershocks from the coronavirus pandemic, pharma companies will need to focus on change in three core areas.


Kostja Paschalidis

Latest:

The Future of Personalized Medicine Hinges on Pharma Executives Revolutionizing Business Models

The era of big pharma as product-first companies must end, as services become the larger priority.


Katie von der Weid

Latest:

The Growth of International Arbitration in the Life Sciences Sector

In an unpredictable world, international life sciences collaborations can lead to misunderstandings and enforcement challenges, making an effective dispute resolution mechanism an essential risk management tool.


Donald Macarthur and Dr. Meriem Bouslouk-Marx

Latest:

Efficacy Controversy Hits European COVID-19 Vaccine Rollout

Donald Macarthur and Dr. Meriem Bouslouk-Marx discuss post-approval findings of national committees in Europe charged with deciding the best strategy to use a new COVID-19 vaccine in their populations.


Lauren Willis, Brand Insights Contributor, PharmD, BCOP Director, Clinical Strategy Hematology/Oncology, Medscape Education

Latest:

The Need for Digital CME for Physicians Treating Patients with CLL

In the rapidly changing fields of medicine, such as hematology/oncology and specifically with respect to the management of patients with chronic lymphocytic leukemia (CLL), education is a key component of keeping clinicians current on changes to treatment paradigms.


Rohit Gupta

Latest:

To Build AI Maturity, Start With Quick Wins

Companies must determine the right ways to utilize AI.