Authors



Oracle Netsuite

Latest:

How to Optimize ERP: Insights from Galera and Nabriva Therapeutics

*** Wednesday, February 3, 2021 at 1pm EST | 12pm CST | 10am PST*** Industry leading ERP & MRP Solutions for Pharma. Join our informative Webinar with AdaptaLogix, the fastest growing NetSuite & Oracle partner, to learn more about the solutions that have been developed to meet mid-market pharma’s unmet needs. ***On demand available after final airing until Feb. 3, 2022***



Carolina Ahrendt

Latest:

Why Program Management is the Key to Success for Life Science Companies

Delivering value with enterprise program management.


Leslie Rotz

Latest:

Building a Plan for Digital Transformation in Medical Affairs

Leslie Rotz and Todd Parker outline four major steps in the Medical Affairs digital transformation journey.



Cheri Falvey

Latest:

PREP Act Protections for COVID-19 Vaccine Liability

How PREP Act protections will apply to potential COVID-19 vaccine-related claims.


Pharmagin

Latest:

Measuring Speaker Campaign Effectiveness

Sales and marketing effectiveness of speaker programs is often one of the least understood aspects in the industry. Yet, pharma brands spent over $12.5 billion in 2022 to engage and influence with HCP-to-HCP activities. CMS’s Open Payments data is an overlooked tool to get greater visibility and create more strategic opportunities—while also enriching compliance. This paper explores how to filter and pinpoint critical data sets using browser-based technology to gain marketing insights from this data and measure competitiveness.


Harietta Eleftherochorinou

Latest:

Navigating Disruption in the Metapharma Era

As the life sciences industry enters this next stage of growth, capitalizing on AI and digital transformation will be key to propelling innovation and ensuring that companies are prepared to tackle the challenges ahead.


Stacy Vaughn

Latest:

Purposeful Partnerships for Post-COVID Era

Pharma should be the ‘glue’ that bonds healthcare organizations together to solve society’s most pressing challenges.


Caroline Eick, Brand Insights Contributor, Creative Director, CultHealth

Latest:

Creative Solutions to the Healthcare Crisis

What can the industry do to create more equality in our healthcare system?



PerkinElmer

Latest:

Beyond buzzwords – How to implement digital transformation

Thursday, November 11, 2021 at 11am, EST | 8am PST| 4pm GMT | 5pm CET If you want to transform to a secure, scalable SaaS platform with a modern, intuitive interface for complete control in configuring workflows for your ever growing list of techniques, modalities, and data types, this webinar is for you.





Jonathan Sharp

Latest:

mRNA Technology: First COVID-19, Now Cancer

Having proved its efficacy against COVID-19, mRNA technology is positioned to combat another insidious human adversary: cancer.


Mac Bonafede, VP of Research Consulting, Veradigm

Latest:

Comparing Registry and Electronic Health Record Data for Real-World Evidence Generation: Heart Failure as a Case Study

Contrasting the view of heart failure patients as seen from the perspectives of two large but distinct sources of real-world data: the Veradigm Cardiology Registry and Practice Fusion


Lorie Mody

Latest:

Closing the Gaps in Pre-Approval Information Exchange to Accelerate Product Success and Patient Access

Gaps remain in the pre-approval information process leave payers without all of the information they need to make the proper decisions.



Mike Hollan

Latest:

Bringing Marketing to a New Audience: Q&A with Jeremy Truxal

Truxal discusses Exact Science’s first Spanish language TV commercial and campaign for Cologuard.


Richard Pops

Latest:

National Recovery Month is a Time for Action

With the headlines focused on COVID-19, many may have forgotten about the escalating epidemic of substance use disorder. National Recovery Month is a time to bring this issue back to the top of the agenda, raise awareness, and drive action, writes Richard Pops, CEO of Alkermes.


Ryan Moog

Latest:

Bridging the Health Equity Gap in Clinical Development

The COVID-19 pandemic has exposed global health inequities and is driving life sciences companies to establish strategies and better leverage data to address systemic causes and improve equity in access to healthcare innovations, particularly in clinical trials.


Christopher J. Calhoun

Latest:

Escaping the “Valley of Death:” The Funding Process for Biotechnology Companies

Christopher J. Calhoun pulls back the curtain on the mysterious biotech funding process.


Jessica Jarvis and Daniel Blessing

Latest:

7 Proven Digital Programs to Supercharge Pharma Value Chain This Year

Each program strengthens the pharma value chain, impacting the core areas of clinical development, supply chain, and manufacturing and commercial engagement.


Dorothee Schramm

Latest:

The Growth of International Arbitration in the Life Sciences Sector

In an unpredictable world, international life sciences collaborations can lead to misunderstandings and enforcement challenges, making an effective dispute resolution mechanism an essential risk management tool.


Edward Triebell

Latest:

A New Era in Clinical Trials

Current industry challenges present an opportunity for innovation and the adoption of new solutions, particularly in addressing barriers related to patient recruitment, engagement, and retention.


Sayali Kadam

Latest:

Revitalizing Mature Pharma Brands: 5 Winning Strategies

Strategies that can help maintain and grow your market share. Plus how to adapt to new competitive pressures and evolving customer needs.


Samina Bari

Latest:

A Risk-Reward Reset: Getting Serious About Social Media

As the digital medium poses new threats to brand equity and public safety for pharma, what can drugmakers do to better balance its essential communications benefits with the risks?