Patient Engagement

Going beyond the words of healthcare communication.

Additional assistance necessary for patients prescribed specialty therapies.

Growing business segment of life sciences industry improves patient access.

Pharma companies are now under increasing pressure, and increasingly willing, to offer a patient-centric approach. But with this increasing demand comes confusion about what patient-centered research actually is. 

New data comparing past vs. present experience with telemedicine during the pandemic uncovers insight on how patients, doctors, and payers view the market post-COVID.

Focusing on prevention, diagnosis, treatment, and care monitoring during the patient journey in oncology to create value for stakeholders.

The pharma industry claims to be patient-centric, but, asks Claus Møldrup, how can this be the case if the evolving user experience isn’t always at the forefront of the industry's mind and informing decisions?

Almost a year since the start of the pandemic, it’s clear a new medical vision is taking shape—one focused on serving patients now, solving procedural issues later.

Telemedicine is definitely here to stay, but recent study may offer clues on its sustaining power.

On the back of COVID-19, pharma has an opportunity to radically rethink a long-held reluctance to build end-customer relationships into their core business models, writes Simon Bates and Valerie Phillips.

Samit Hirawat, chief medical officer at Bristol Myers Squibb, talks about his leading role in BMS’ $300M, five-year plan to expand its efforts in health equity and his career-long commitment to putting patients first.

If telehealth is here to stay, how is the industry adjusting?

While patient support providers play an important role in keeping patients on therapy, biopharma companies have a great opportunity to push analytical sophistication beyond what many of these providers currently offer.

Oral solid dose formulations (OSD) continue to lead the market as a preferred dosage form. To gain better insight into drug dose delivery technology trends, Laura Child spoke to leaders from five top contract development and manufacturing organizations to find out what is on the horizon for patient-centric drug delivery.

Improving the patient experience for those with orphan diseases through a patient-first approach.

The importance of life sciences companies focused on rare diseases to take early steps to bridge connections with patients, caregivers, and healthcare providers.

Jo Fearnhead-Wymbs discusses how and why amplifying the patient voice is driving change in the industry for the better.

Therapeutic companies that work with rare diseases must take early steps to build relationships with patients, caregivers, and HCPs.

How ramped-up support and educational services have helped bridge the chasms and ease fears along the patient care continuum.

A look at best-practice approaches to aligning the strategy and design of hub service models with preparations for market entry of a new therapy.

The role of advanced data technologies in reducing hurdles.

Launching a product soon? Here’s how to think about strategy and design for your patient services program.

A look into the complex battle between pharmaceutical manufacturers and payers for balance between medication access and budget management.

Report highlights how oncology practices are becoming more virtual-oriented in light of the global pandemic.

Pharma companies are in a unique position to support and educate at-risk populations through patient services hubs.

David Logue sees the industry adapting to address medical needs and deliver treatments to patients in ways that afford greater personal empowerment.

Involving patients more meaningfully in the industry's activities means getting more serious about their emotional wellbeing.

The drive towards greater patient centricity in the med tech industry has been reinforced by new EMA legislation. Can med tech follow pharma's example in engaging with patient advocates?

While commercial websites can employ analytics to gain better snapshots of their visitors, pharma faces far greater challenges in using technology as a way to track and understand its consumers.

Patient support program providers should incorporate new technologies for more effective processes, but this should be matched with empathy, human connectivity and personalized clinical interventions, writes Tommy Bramley.