Authors


Stephen E. Littlejohn

Latest:

Walgreens: Purveyor or Provider?

The merger announcement from Walgreens Boots Alliance and Rite Aid throws up an interesting question, writes Stephen Littlejohn. Will Walgreens be purveyor focused on retail sales or provider engaged with a transforming U.S. healthcare system?


Mindy Ehrenfried

Latest:

Biosimilar Litigation: Lessons So Far

The case of Amgen v. Sandoz signals that preliminary injunctions will play major role in future patent disputes


William Raich

Latest:

Biosimilar Litigation: Lessons So Far

The case of Amgen v. Sandoz signals that preliminary injunctions will play major role in future patent disputes



Lev Gerlovin

Latest:

Restricted Access Essentials for Pharma

Where is US payer formulary management heading-and what can the industry do to help influence its course?


Michael Ricks

Latest:

Open Payments: Key Compliance Considerations

On June 30, the Centers for Medicare and Medicaid Services (CMS) released the first full year of data under The Affordable Care Act’s transparency program, also known as Open Payments or the "Sunshine Act." This included approximately 11.4 million records totaling about $6.5 billion in payments made to 607,000 physicians and 1,121 teaching hospitals by 1,444 reporting entities during 2014. Combined with CMS’s September 2014 release of 2013 data for the period Aug. 1, 2013 through Dec.


David Bennett

Latest:

Digital Integration Streamlining the Delivery of Compliant Promotional Content

By implementing integrated content compliance and digital asset management solutions into marketing workflows, life sciences companies can maximize the time and resources, writes David Bennett.


Peter Friedman

Latest:

Pharma’s Prescription for Social ROI

Measurement is a given in the pharmaceutical industry: dosage charts, chemistry formulas, budgets for testing, and budgets to go to market. When it comes to marketing, particularly through social media channels, measurement of return on investment (ROI) poses its own set of challenges. 


Pharmaceutical Executive Editors

Latest:

Pharmaceutical Executive's 2023 Emerging Pharma Leaders

Pharm Exec profiles its 2023 Emerging Pharma Leaders.


Susan J. Schniepp

Latest:

Biopharma: The Elements of Training

Establishing a well-defined training program is a crucial activity for any biopharmaceutical organization, writes Susan J. Schniepp.



John Swen

Latest:

Specialty Care Medicines: Managing the Impact of US Health Reform

There's been much talk of how US health reform will impact physicians, patients, and insurance companies. But how will it affect the often overlooked specialty drug market?



Rob Fox

Latest:

Expanded Access: Get Ready

While the initiation and management of an access program can be challenging and requires careful assessment and planning, the benefits to patients, healthcare providers and sponsoring companies are immeasurable, writes Rob Fox. “Patients will find you.”In his keynote address at this year’s World Orphan Drug Congress, Henri Termeer, the former CEO, chairman and president of Genzyme reminded the audience that patients will actively seek out companies developing new therapeutics for their unmet medical needs.


Thomas Hein

Latest:

Tablet Innovation: Sizing up the Value

The rising focus on difficulties in swallowing tablets spells a big opportunity for pharma.


Jenna Earl

Latest:

Bigger than Brand: Portfolio Positioning for Pharma

Jenna Earl outlines the three most important things to understand about portfolio positioning in pharma.


Truven Health Analytics

Latest:

The Path To Market Access: Winning Strategies To Build Value With Payers

Success in today’s rapidly changing market access world depends on understanding your product’s value through the eyes of payers and shaping crucial value communication around the needs of market access stakeholders as much as it does on developing solid evidence of the value of your product.


Meg Alexander

Latest:

Pushback on Rare Drug Prices: Not So Rare After All

Rare Disease Day is a good moment to sound a warning that providers of rare medicines may be the next to land in the hot seat, writes Meg Alexander.


James Brook

Latest:

The NHS Training Budget Requires More Than Just a Band-Aid

The UK's National Health Services needs to rethink the ‘sticking plaster’ solution of training replacement staff, writes James Brook.



Magali Richard

Latest:

A New Era in Precision Gene Editing

Medicine is entering a new era of “gene editing.” Instead of simply being able to “read” our genes, practitioners will be able to adapt and modify DNA sequencing in living cells to treat, cure, and even prevent disease. Defective genes responsible for life-threatening diseases can be rendered harmless by gene editing; it can also be used to develop new, precisely targeted biological drugs based on an individual’s distinct genetic markers. The full list of possibilities, in every area of the life sciences, is simply beyond imagination.


Elsy Boglioli

Latest:

A New Era in Precision Gene Editing

Medicine is entering a new era of “gene editing.” Instead of simply being able to “read” our genes, practitioners will be able to adapt and modify DNA sequencing in living cells to treat, cure, and even prevent disease. Defective genes responsible for life-threatening diseases can be rendered harmless by gene editing; it can also be used to develop new, precisely targeted biological drugs based on an individual’s distinct genetic markers. The full list of possibilities, in every area of the life sciences, is simply beyond imagination.


Nathan Lyman

Latest:

Precision Medicine's March to Market: 'Pairing' for Success

In the past few years, we’ve seen the biopharmaceutical industry begin to shift from a one-size-fits-all blockbuster approach toward an individualized, precision science model. This transformation has propelled companion diagnostics (CDx) into playing a more critical role than ever in the commercialization of biopharmaceutical therapeutics.


Nancy Beesley

Latest:

Think Globally, Act Locally

The best approach to getting global brand campaigns to work all over the world


Eric Bernabei

Latest:

Think Globally, Act Locally

The best approach to getting global brand campaigns to work all over the world


Thomas Bertels

Latest:

Market Access Reinvented

The key steps to implementing the "patient access" model of the future


Peter Vanovertveld

Latest:

Market Access Reinvented

The key steps to implementing the "patient access" model of the future


Carlos Angulo and Alexandra W. Miller

Latest:

Barrier to Generic Competition Threatens Safe, Low Cost Drug Options

Carlos Angulo and Alexandra W. “Sasha” Miller argue that an increasingly common brand company tactic is threatening to undermine the entire FDA generic drug approval process.


Elizabeth Izard Apelles

Latest:

The 'Prosolidate' Push: New Agency Service Mix

The advantages for brand teams in leveraging independent agencies in their campaigns.


Kun Lee

Latest:

Precision Medicine's March to Market: 'Pairing' for Success

In the past few years, we’ve seen the biopharmaceutical industry begin to shift from a one-size-fits-all blockbuster approach toward an individualized, precision science model. This transformation has propelled companion diagnostics (CDx) into playing a more critical role than ever in the commercialization of biopharmaceutical therapeutics.