Authors


Maneesh Dube

Latest:

Beyond “Tech Talent”: New Leadership in Pharma’s Digital Age

With an increase in digital technology being utilized as a strategic differentiator and business enabler in pharma, where is talent coming from?


Sandy Jennings

Latest:

A Bad Deal with Data?

Approach for pharma field sales reps in need of reboot.


Melanie Sena

Latest:

435 New Medicines in Development for “Older Americans”

According to a new report by the Pharmaceutical Research and Manufacturers of America (PhRMA), America’s biopharmaceutical research companies are developing 435 new medicines to target 15 leading chronic conditions affecting the Medicare population.




Guenter Kloucek

Latest:

Turning Commercial Compliance Roadblocks into a Springboard for Innovation

While new regulatory requirements are often seen as a roadblock, they also present an opportunity to develop new and innovative solutions.


Friedemann Lutz

Latest:

Turning Commercial Compliance Roadblocks into a Springboard for Innovation

While new regulatory requirements are often seen as a roadblock, they also present an opportunity to develop new and innovative solutions.


Terry G. Mahn

Latest:

The Bad Rap on Pharma: In Defense of Patents

A look at drug pricing and patents and the role for patents and how they are under attack.


Thomas Bertels

Latest:

Turning Commercial Compliance Roadblocks into a Springboard for Innovation

While new regulatory requirements are often seen as a roadblock, they also present an opportunity to develop new and innovative solutions.


Ted Prusik

Latest:

Cure for the Common Cold Chain Break

In medicines, as in life, the journey is just as important as the end result


Stephanie Brewer, PhD

Latest:

How to Communicate About an Ongoing Epidemic of Historic Proportions

The industry faces a problem of medical education and communication in regards to vaccinations.


Barbara Blasso

Latest:

How to Communicate About an Ongoing Epidemic of Historic Proportions

The industry faces a problem of medical education and communication in regards to vaccinations.


Laura Wilson, Brand Insights Contributor, Patient Strategy, Fingerpaint

Latest:

How Rare Disease Marketing Will Stretch Beyond the Patient

The foundation of a strong rare disease marketing program must be built on the comprehensive knowledge of how the life-altering disease impacts all areas of a patient’s life.


Jonathan Romeo, Brand Insights Contributor, Brand Strategy, Fingerpaint

Latest:

How Rare Disease Marketing Will Stretch Beyond the Patient

The foundation of a strong rare disease marketing program must be built on the comprehensive knowledge of how the life-altering disease impacts all areas of a patient’s life.




Shannon L. Wiley

Latest:

California Law Requires Legal, Compliance Scrutiny to Maintain Pharma Data Sharing

A summary of the key impacts new law, California Consumer Privacy Act (CCPA), will have on business practices related to data flow in specialty pharma, and more.


Katie Rapp

Latest:

How Cell and Gene Therapy Companies Can Adapt in an Evolving Commercial Landscape

Three changes manufacturers should consider in the wake of COVID-19.


Jaime L. Barwig

Latest:

California Law Requires Legal, Compliance Scrutiny to Maintain Pharma Data Sharing

A summary of the key impacts new law, California Consumer Privacy Act (CCPA), will have on business practices related to data flow in specialty pharma, and more.


Mark Bouch

Latest:

Pharma Outsourcing: Keys to Productivity in 2020s

Eight lessons to drive better outsourcing decisions.


Dave Nellesen

Latest:

AMCP’s Updated Format V 4.1 has Implications for Manufacturers and Payers

AMCP Format Version 4.1 provides manufacturers with additional guidance to communicate evidence about potential new products or new uses to payers in a compliant fashion.


Sergio Ricardo Segovia Barbosa

Latest:

Tapping Brazil's Potential

Sergio Ricardo Segovia Barbosa looks at Brazil’s growing competitiveness in the biopharma sector.




Matt W. Courtney

Latest:

Payer Perspectives on Gene Therapy Reimbursement

A follow-up survey of clinical and financial health plan leaders uncovers evolving approaches and views on the management of high-cost, curative-intended treatments with one-time administration.


Jane F. Barlow

Latest:

Aligning Contracting to Solve for Payer Risks Is a Win for Biopharma, Payers, and Patients

Upcoming regulatory changes to create new opportunity for specialized offerings.


Mark Trusheim

Latest:

Payer Perspectives on Gene Therapy Reimbursement

A follow-up survey of clinical and financial health plan leaders uncovers evolving approaches and views on the management of high-cost, curative-intended treatments with one-time administration.


Judith Kulich

Latest:

Adapting Biopharma Launches in the COVID-19 Landscape

Judith Kulich and Ben Hohn pose the high priority questions that those teams opting to move forward with a launch, or to move forward after a delay, in the face of the COVID-19 pandemic.


Ben Hohn

Latest:

Future-Proofing Biopharma Launches Requires Personalizing the Customer Experience

As the U.S. economy reopens, engagement with healthcare providers and pharma manufacturers will vary significantly from person to person depending on their comfort level. This article provides insight on how engagement could affect product launches.


Remco Munnik

Latest:

EMA Launches Data Standards Implementation Guide: The Time to Act is Now

The European Medicines Agency (EMA) has published a guide to implementing IDMP data standards that will be ”a game changer” for the life sciences sector. Remco Munnik, who has been working with the EU focus group creating the EU IDMP Implementation Guide version 2, provides the inside track on the implications for life sciences companies.