A look at how Medical Affairs is transitioning to a new and fundamental strategic role within pharma and ways MA can step up to own this role within a pharma company, particularly within emerging markets.
A look at how Medical Affairs is transitioning to a new and fundamental strategic role within pharma and ways MA can step up to own this role within a pharma company, particularly within emerging markets.
A look at how Medical Affairs is transitioning to a new and fundamental strategic role within pharma and ways MA can step up to own this role within a pharma company, particularly within emerging markets.
A look at how Medical Affairs is transitioning to a new and fundamental strategic role within pharma and ways MA can step up to own this role within a pharma company, particularly within emerging markets.
An Exploration of the Future of Pharmaceutical Value Assessments in the U.S.
An Exploration of the Future of Pharmaceutical Value Assessments in the U.S.
An Exploration of the Future of Pharmaceutical Value Assessments in the U.S.
An Exploration of the Future of Pharmaceutical Value Assessments in the U.S.
An Exploration of the Future of Pharmaceutical Value Assessments in the U.S.
Mike Kean and Billy Tamulynas discuss the key components of growth-ready technology for early-stage pharma companies and how to make optimal use of them.
Getting real about the R&D capabilities required to win in the gene therapy space.
Getting real about the R&D capabilities required to win in the gene therapy space.
Explicitly tying strategic planning to resource allocation boosts bottom-line productivity for pharma.
Getting real about the R&D capabilities required to win in the gene therapy space.
Getting real about the R&D capabilities required to win in the gene therapy space.
In comparison with other industries, the use of AI is modest in life sciences. However, even within life sciences, adoption of AI in regulated environments, such as in the R&D value chain, is further behind. Sivakumar Thiagarajan
Most emerging pharma companies still struggle to amass the computing power and assemble the teams to make use of the vast amounts of data now available to them, write Beth Beghou and Patrick Lezark.
reviews the two most salient changes in Academy of Managed Care Pharmacy's new Format for Formulary Submissions
Healthy companies with coherent integration strategies will benefit from applying six lessons to ensure successful integration, writes Mark Bouch.
A review of the current use of real-world data and evidence in HTA and payer appraisals, its potential role in lifecycle management, and how the early dialogue provided by Integrated Scientific Advice engagement can be used as a key tool in the planning and generation of RWE.
The current COVID-19 pandemic has taken the world of HCP marketing and turned it upside down. Biopharma has had to make instantaneous decisions on how to market in this new environment, who to market to, which tactics to significantly increase, and which tactics to walk away from-all with no historical playbook.
A look at how to develop a generic drug and the resources FDA supplies to Abbreviated New Drug Application applications.
A look at how to develop a generic drug and the resources FDA supplies to Abbreviated New Drug Application applications.
Without a clear, customer-centric digital experience at the core of every brand, it is impossible to deliver on the brand promise at scale, write Dr. Pamela Walker and Tom Murdoch.
In response to growing Institute for Clinical and Economic Review (ICER) activity, Jenny Lee and Eric Latch take a revised look at payer reliance on ICER assessments and perceptions on value-based pricing.
A look at how internship programs in the pharma industry have changed since the start of the COVID-19 pandemic.
Focusing on prevention, diagnosis, treatment, and care monitoring during the patient journey in oncology to create value for stakeholders.
Biopharma companies can foster patient-centered innovation by focusing on unmet needs along each stage of the patient journey while collaborating with key stakeholders directly or indirectly responsible for disease management.
Five key areas biopharma manufacturers focus on to predict where the markets will be and determine how standards of care will evolve to effectively position new products.