Companies Trim Social Media Spending, While Platform Priorities Shift
December 4th 2012Cegedim’s annual industry survey, 2012 US Pharma Insights, reveals that while more pharma companies are using social media and mobile platforms to enhance their sales and marketing initiatives, budgets did not reflect an increase in social media spend.
Pharma's Reputation: A Boost in the US, but China Strikes a Sour Note
November 30th 2012The pharmaceutical industry’s global reputation is on the mend, even if some countries – notably China – are more hostile, according to the latest Ipsos Reputation Snapshot for the Pharmaceutical Sector, from the Ipsos Global Reputation Centre.
Hepatitis C: Engaging Patients Online
November 15th 2012Given the amount of activity in the hepatitis C drug development space – as evidenced in PharmExec’s 2013 Pipeline report – patients are scouring the internet for information on the disease, available treatments, and soon to be available treatments.
Merck and Novartis Down in Q3 Financial Reports
October 31st 2012Pharmaceutical industry leaders Novartis and Merck-among others-released second-quarter 2012 results showing global sales down in third-quarter 2012, with growth in key pharmaceutical products helping to offset losses due to patent expirations.