Sales & Marketing

Latest disease-modifying market entrant for SMA addresses administration, access gaps.

Winner to Be Announced During Marketing Research and Insight Excellence Awards Virtual Ceremony on November 9.

Two of 2021 Inc. Magazine's 5,000 fastest-growing private companies unite.

Vaccines spotlight recent resurgence of useful messaging tool.

Pfizer’s Darren Feenan and Tangent90’s Jan van den Burg talk to Pharm Exec about sharing scientific content with HCPs in an era of accelerated digitalization.

GSK Consumer Health Care has hired Simon Peel from sports apparel brand Adidas to lead its media team, replacing global head of media Scott Grenz.

Anna Hale joins Karo Pharma from GSK Healthcare, where she previously served as VP & Global Brand Lead, Gum Health & Family Oral Health.

When it comes to vaccine hesitancy or reluctance, there have always been concerns around the public's belief and attitude. This is especially apparent among blacks and other minority groups, whose concerns can stem from historic injustices that fueled mistrust. The COVID era has presented an opportunity to convert many who are ready to engage via transparency and by initiating trust through marketing.

William Martino will lead business development, driving strategy and growth for Ashfield Health and Mind+Matter, an Ashfield Health agency.

Companies now have a unique opportunity to rethink their customer engagement strategy and find new techniques to serve healthcare professionals more effectively.

With opportunity and risk lurking in equal measure, today’s key considerations for biopharma startups when building their leadership teams and product go-to-market strategies are outlined.

Content generation on pharma companies social media channels started with sharing links to recent publications and conference presentations. But what is the next step? How can the industry evolve from data dissemination to true two-way engagement?

Simpson Healthcare becomes a Certified B Corporation.

CrowdPharm partners with consumer agency Bernstein-Rein to expand capabilities.

Omnichannel marketing touts delivering efforts across all channels simultaneously, and looks to dethrone the incumbent multichannel marketing, but making the switch isn't exactly easy.

Computer-based simulations are a great approach to pharmaceutical sales training because they are engaging, realistic and help develop critical skills for a data-driven world, writes Jeremy Lovelace.

Global best-in-class data and technology with real-time optimization provides deeper, actionable insights.

The emergence of organized customers demands investment in advanced solutions and next-generation key account management.

Choosing the right team and implementing structure headline necessities for launch.

Promotion signals Health Practice transformation and will impact agency-wide growth.

Cherie Davies, SVP, Executive Creative Director at FCB Chicago, talks about inspiring award-winning creative, especially in COVID times.

Closing the gap between promise and progress.

Grünenthal‘s Florent Edouard talks about AI‘s “key role in the future of marketing.”

The overall gold winners from each of the 19 specialized categories will be revealed on September 9, 2021.

Industry leader set to oversee all aspects of Ogilvy’s Health business.

Key opinion leaders may not be hard to find, but they are very hard to engage because everybody wants a piece of them.

Growing pains of overwhelming, uncoordinated channel use and promotional waste are forcing marketers to explore omnichannel marketing to enable simultaneous orchestration across channels and multiple stakeholders.

Understanding of human behavior can aid in avoiding pitfalls during launch.

Patient centricity and access highlight keys to success for new development.

Harvard Business School Professor Joseph B. Fuller talks about the future prospects for pharma sales forces as they face more restrictions on accessing their target physicians and looming concerns of automation.