Sales & Marketing

Should pharma brands still maintain dedicated websites to engage HCPs? Are they effective and trustworthy sources of information that offer intuitive and helpful experiences for the user?

Created in response to emerging consumer trends and behaviors, these innovations support efforts to bridge gaps between people and quality care.

Heim is an accomplished business leader with strong leadership experience, and an established reputation within Pharmaceutical, Medical Device and Health Technology markets.

Award-winning healthcare IT PR agency and care operations automation leaders partner to bring world-class operations to health systems.

Lasso and CMI Media Group are the first to successfully leverage IBM Watson's dynamic creative capabilities for healthcare marketing, driving media performance 40% above benchmark.

Award-winning healthcare IT marketing & PR agency to collaborate with leader in data and analytics software solutions and services.

A cookieless future is on the horizon, so marketers across all industries are being forced to rethink their strategies and plan for the future. What does that entail?

Rohit Gupta is vice president of analytics strategy and transformation at Beghou Consulting - he works with biopharma leaders on all facets of drug commercialization, from market sizing strategies, to launch planning, to business analytics.

The integration of the "Amplion knowledgebase" and next-generation data architecture will immediately expand Science & Medicine Group's capabilities to deliver more comprehensive, actionable insights to commercial organizations at life science equipment and reagent manufacturers as well as pharmaceutical services providers.

Senior leaders in pharma, healthcare marketing and communications, and advertising got together to discuss the progress and lingering roadblocks in advancing diversity, equity, and inclusion strategies in the life sciences—where the common thread seems clear: the messenger matters.

A fresh look at how industry benchmarks can help fortify new drug launches to overcome today’s new market-entry barriers and higher expectations.

Launch of novel drug for rare neuromuscular disorder seeks to give voice to the patients.

Use against pair of pathways could pave way for standout in stocked eye disease market.

Tapping the potential of new market mindset in insomnia—delivering a quality next day.

Dual-targeted injection poised to rock GLP-1 field in diabetes—and eventually weight loss.

More favorable administration, reimbursement could separate latest PCSK9 entrant.

What the rising rate of physician-hospital affiliations means for pharma.

Latest innovation solves pharma brands' and agencies' long-standing need for transparent, data-driven DTC audience creation and campaign planning.

The fast-growing global naming and branding firm hired Switzerland-based Dan Hunt as managing director, Europe.

Pharm Exec chats with Bridget Seay of epocrates about the non-personal promotion landscape as face-to-face contact with physicians dwindles.

Ryan Olohan, formerly Google Healthcare Managing Director, joins celebrated global health commercialization partner as Executive Vice President, Growth.

The multi-regional agreement aims to commercialize Odevixibat in Canada and Israel, for the treatment of patients with cholestatic liver diseases.

Sam Ingram and Hui Tang reinforce the agency's commitment to digital experience and data & analytics.

The two technologies are helping HCPs spread information and collect data in new ways.

All business units will incorporate CSL name and branding to signify one company.