Sales & Marketing

Healthcare advertising agencies can now easily add retail pharmacies to their healthcare media buying strategies.

Braswell joins the organization to play an integral role in expanding POCN’s strategic and channel partnerships and leading the Business Development team.

Montague will be responsible for developing and maintaining all relationships, activities and services for his client accounts while leading strategic and tactical planning initiatives for each of them

Has data science finally reached a level playing field with all of the science data being uncovered in the make, test, decide innovation cycle?

First-party insights bridge marketing and sales to deliver better HCP experiences.

Data from over 130 million quarterly HCP-field interactions across 80% of global biotech and pharma companies unveiled in Veeva Pulse Field Trends Report - industrywide data shows frequent use of key digital channels is vital for effective HCP engagement.

Industry veteran Ken Abreu makes the case for approaching market access very early in the process, and elucidates why it's so important.

Aimed at small and emerging biopharma/biotech manufacturers, this service fills a gap in the market.

Trust in information from secondary sources like Internet searches, pharma companies, patient advocacy groups, and more has grown since 2019 Survey; Consumers need help making sense of online health information.

Award-winning healthcare, digital health and life sciences PR agency and care orchestration leader partner to raise awareness of automating manual tasks and empowering care teams.

The move makes FINN one of the world's largest agencies in health innovation and Increases SPAG global service capabilities and offerings for clients.

Carolyn O’Neill, Chief Creative Officer of Centron discusses their APEX-award winning global disease awareness campaign for both HCPs and patients, “Dimensionalizing the Patient Experience in PNH.” PNH or paroxysmal nocturnal hemoglobinuria is a rare immune disorder that attacks a person’s red blood cells. The campaign was meant to build on it is not an inherited disease and people’s symptoms don’t exhibit externally, usually appearing in mid-life and portray the feelings of a PNH sufferer.

Over two dozen pharma brands and agencies have embraced the industry’s first and only healthcare-specific data marketplace with hundreds of ready-to-activate custom segments.

The specialty offering will leverage Pharmacultural®, a proprietary approach to multicultural marketing in the pharmaceutical space.

Jack Gold becomes Chief Marketing Officer and Denise Dettore joins as Chief People Officer.

Pharm Exec chats with Read Roberts about finding the right DOLs in a crowded social media landscape.

InnoVision Español will serve businesses and brands wanting to reach the Hispanic community and Hispanic-oriented clients and companies.

Kenah joins the leadership team with 18 years of program management, marketing, and customer engagement experience in the healthcare industry, including for WebMD and SonderMind.

Generating an actual brainstorm is elusive. Every marketer, strategist, creative person in every industry has probably seen far more of the opposite.

Inizio will act as a strategic partner to health and life science companies throughout the life cycle of their drug products.

Employees must be able to retain information and remain engaged to keep pace with highly regulated industry.

Nexus Pharmaceuticals' Chief Strategy Officer Omair Ahmed discusses their APEX-award winning EMERPHED™ campaign, which built on the ideas of simplification, safety and stability to enhance their hospital-delivered product and support their field sales reps.

Mr. Horvath, who brings over a decade of experience in pharmaceutical commercialization, will lead the commercialization of POINT’s pipeline.

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance.

Additions of Andrew Johnson and Bridget Seay strengthen epocrates’ evolution as a commercial organization with best-in-class market intelligence and products.

The world’s largest cancer research meeting, the American Society of Clinical Oncology (ASCO) Annual Meeting, recently convened in person in Chicago after two years of being held virtually. Sara Baker and Kristine Austria Fan of Marina Maher Communications provide their takeaways from the meeting.

Company hires life science veteran Jessica Cao to join management team.

Brent Palmisano joins Lauren Cohen, who recently joined as vice president of marketing and communications.

Eagle tele-rheumatology joins list of more than 15 physician specialties.