Sales & Marketing

Industry embraces modern approach to commercialization, but keeps human connection at center.

Spurred on by COVID-19 and companies’ evolving digital maturity, AI looks set to gain a real foothold in pharma’s promotional activities.

With a background in both the biopharma industry and marketing, Megjugorac brings a unique perspective to bioscience communications.

Laura Child, Head of Research and Strategy at ramarketing, discusses the importance of brand reputation and the effect brand architecture associated with merger and acquisition (M&A) can have on a company’s brand.

Evoke, a leading global health and wellness agency, announced today the integration with San Francisco-based Evoke Giant to build a seamless North American client partner.

Acquisition expands Glooko's digital health capabilities with machine learning.

Cody Ware, who lives with migraine, re-signs as driver of Nurtec ODT No. 51 car for the NASCAR Cup Series and two-time INDY 500 Champion Takuma Sato joins the Nurtec ODT No. 51 car. In addition, Biohaven and Rick Ware Racing continue the Military Salutes Program to drive awareness of migraine among active-duty service members, veterans and their families

Ariel Katz, CEO and co-founder of H1, talks about how to find the right KOL for the right audience at the right time.

How digital is helping companies increase call volumes, access to HCPs, and HCP-led dialogue.

AI has the potential to revolutionize the pharma marketing industry. Pharma should look to harness its power to capture important data and insights to better engage HCPs through personalized, smart messaging.

Award-winning omnichannel education platform for life sciences expands executive team to support strategic growth.

DeepIntent’s patient-modeled audiences solution uses comprehensive real-world clinical datasets to precisely reach patient populations, including those facing rare diseases and low prevalence conditions.

Cernese shares his perspectives on the increasing demand for quick, accessible health information, the subsequent pressure this puts on the highly regulated life sciences industry, and how artificial intelligence (AI), the use of machine learning to perform tasks that traditionally rely on human intelligence, can help.

Hessel will oversee all creative output for Ogilvy Health in North America, serve on Ogilvy Health’s executive leadership team, and also join Ogilvy’s Worldwide Creative Council.

Need for greater transparency and access fuels Big Tech’s presence.

As the pressure on teams reviewing promotional content has increases, both in terms of volumes of content and complexity, Sameer Lal discusses the need for a near-term strategies using artificial intelligence (AI) and machine learning (ML) to decongest bottlenecks of the manual review process.

In order to address data literacy gaps amongst reps and managers, sales trainers are increasingly turning to computer-based business simulation games, writes Jeremy Lovelace.

Series of industry milestones indicate an acceleration in broad AI implementation strategy.

Strategic partnership with independent global meetings and medical education company Avlis International intends to develop branded communications for the unique needs of physicians and specialty pharma.

The acquisition immediately propels EVERSANA’s position as a commercial services leader worldwide, poised to solve any global pricing, access, reimbursement, promotion, adherence, or product delivery challenge.

McEllen, a 30-year industry veteran, will be responsible for overseeing the company’s integrated business units, including 1798, Leaderboard Branding, Engage, MedThink, and Fingerpaint Marketing, as well as its more than 700 worldwide employees.

The acquisition will bolster Fingerpaint’s omnichannel offering, data and analytics capabilities, and global presence.

Fingerpaint, biopharma’s global commercialization partner for analytics-enabled integrated solutions, announced it acquired MedThink, a North Carolina–based company that empowers healthcare providers through medical communications.

As EU brand leaders build their omnichannel customer engagement strategies, they need to address challenges in the European environment with a well-thought-out deployment plan.

Weiss and Narayanan have been partnering closely to ensure a seamless transition, which will expand the business potential of the company amid a fast-shifting health care landscape.

When HCPs need information, it’s hard to know which field reps and companies to contact. Physicians want to easily search and send text requests—without sharing their personal information. With compliant messaging, field teams can have more timely and purposeful exchanges in between meetings or events. Engage Connect will be available next month as part of the Veeva Engage app used by over one million HCPs for digital meetings.

Social Media is omnipresent and harnessing its power should be high on lists of healthcare providers (HCPs). How do they get their message out to reach the right people at the right time and how do they distinguish themselves from their competitors? Here are 12 predictions and factors for 2022.

This partnership enhances Key Opinion Leader (KOL) mapping and profiling capabilities for MSL solutions within the Medical Affairs Specialist Area of Ashfield Engage.

An extension of an article in the November issue of Pharmaceutical Executive titled “Turning the Corner: A New Era of Pharma Sales Comes into View,” this Q&A session further addresses the pandemic-enhanced benefits of virtual events, both as incredible sources of information and education as well as a new digital tool for the evolving sales representative.

Healthcare professionals (HCPs) shouldn’t miss out on critical information while their focus is on their patients, which is why messages on professional platforms are an essential resource to improve a patient’s health results, writes Gareth Shaw.