Sales & Marketing

DeepIntent will have exclusive rights as the only DSP healthcare advertisers can use to reach LG Ads Solutions’ 20+ million households nationwide.

New age of drug marketing must consider market access.

PR Week announced the news today as part of their Health Influencers 30: Class of 2021.

Findings reinforce the connection between ad exposure and adherence, while highlighting opportunities for marketers to influence patient health.

Prior to 2019, research indicated that payers across markets used a range of digital information sources to support their decision making and to keep abreast of medical news. But COVID-19 sparked an uptick in interest from global and US market access teams for an omnichannel approach.

The increased interest from HCPs to implement more virtual communication with sales representatives highlights the importance of the hybrid sales model. Competition is fierce - how does one hybrid team distinguish itself and stand out from the crowd to find success for the company?

The release from the partnership addresses a key issue that brand marketers and their agencies of record face in healthcare: how to prioritize audience outreach while properly navigating the privacy regulations.

Mark Materacky talks about Novo Nordisk and Queen Latifah’s “It's Bigger Than Me” campaign to change the way the world looks at and discusses obesity.

Lowenthal, an award-winning creative, will bring his expertise to help build on the Human Dynamics approach of MicroMass, which aligns brands with the evolving needs of patients.

Erica Schultz, CMO of RAIN Group, provides insight on how to breakthrough to make connections and build rapport with HCPs in a time when face-to-face and other interactions have decreased significantly.

Adweek first published its list of Fastest-Growing Agencies in 2019.

Elizabeth Apelles, CEO of global healthcare agency Greater Than One, talks about her commitment to diversity, equality and inclusion and how DE&I serves as the foundation of her approach to leadership.

Global marketing and communications agency the Greater Than One Group has appointed Matthew Howes as Chief Strategy Officer.

Jonathan Koch will lead the commercialization partner through its next stage of growth, centered on building and retaining talented teams and delivering a full set of integrated services for our clients across the life science industry.

With her new appointment as CEO, Margaret Hannah will be responsible for more than 500 people, with overall accountability for the Medical and Brand Communications services - including publications, medical education, learning and development, and creative and digital services. 

Intouch Market Access services will enable clients to elevate brands and ensure that patients and providers have unencumbered access to vital therapies and diagnostics.

Historically, Medical Affairs teams have relied on reporting only empirical evidence such as efficacy and tolerability profiles to influence uptake of a new drug or therapy. Here, Ben Routley and Mark Pringle explore the scope for applying behavioral science techniques to improve the impact of client communications.

A Q&A session with PRECISIONeffect's Associate Creative Director Isaac Simpson about how to potentially tackle the 18-24 year age range via promotion from Gen Z influencers.

"Treat the Blood. Treat the Skin." physician campaign reinforces importance of regular blood monitoring and a tailored treatment approach in mycosis fungoides and Sézary syndrome.

The Promotion Recognizes Jones's Contributions to Agency Success and Practice Growth.

In today‘s environment, medical science liaisons (MSLs) must call on digital solutions to make use of the right data and encourage the right conversations to take place.

Since the beginning of institutionalized medical instruction, CME has always been beneficial to help those in the medical industry retain proficiency and learn about new and developing areas of their fields. The COVID-19 pandemic has highlighted the need for additional digital content for HCPs, both out of necessity and preference.

”Soft skills” are notoriously difficult to teach. For that reason, many trainers are applying state-of-the-art computer simulations to help develop these skills within pharma sales organizations, writes Jeremy Lovelace.

Pharm Exec chats with Jason Bernstein about the changes in the pharma marketing landscape, focusing mainly on telemedicine.

Commercializing an orphan drug can be challenging, however, using a framework and a checklist that incorporates the right elements can prove beneficial.

Challenge assumptions and reset expectations when it comes to pre-launch SG&A investment to increase the odds of commercial success.

New drug aims to turn obesity into treatable chronic condition.

Peanut allergies raise fears among parents, teachers, but treatment is now available.

Hopeful new standard of care for advanced prostate cancer capitalizing on momentum.

The aggressive strategy behind a small company’s quick ascent in migraine market.