Sales & Marketing

Kinsella will initially be charged with building out the multilingual team and service across Europe, North & South America while forging new relationships with meeting and events owners in those territories.

Matthew Howes, President at Greater Than One, discusses what to expect in the next twelve months in healthcare marketing.

Full-year business review of pharma and biotech sectors reveals strong momentum in advancing novel science and treatments, but likely foretells continued stock instability in near-to-medium terms.

Connected TV advertising now a critical component of media mix.

Q&A with Hettie Stroebel, Founder and CEO of Launch Excellence.

Insights. How can pharma companies solve the insights gap through better insights management?

Through this multi-year, comprehensive partnership, Indegene will support the design and operationalisation around the commercial infrastructure for Aedesius Health and its projects.

James Hassard is a commercial leader with more than three decades of experience leading sales and marketing operations for both global and domestic biotechnology companies.

Q&A with Ross Krentzman, VP of Sales at Intersection, to discuss the growth and development of digital in out-of-home (OOH) advertising over the past couple of years.

Encounters with healthcare providers (HCPs) requires diligent preparation. Beyond understanding the value of the therapies you're offering, all touchpoints and conversations are of the highest importance - through sharing research, new ideas, and how you can support HCPs, you gain valuable, relevant insights that inform your relationship with HCPs and help them blossom.

Ed Thesiger is promoted to lead the agency through the next phase of growth.

Analytics technology from CloudMedx can revolutionize chronic care management and planning in every community.

Liz Kane named Chief Strategy Officer, Corina Kellam promoted to new role leading recently formed Experience & Innovation Team.

Dan Cusack appointed to Principal, Market Access to support continued expansion of Market Access consulting capabilities

Accolades Confirm Intouch as Among the Fastest-Rising Creative Agencies in the World.

Research evaluated value and impact of digital tools on outcomes and patient experience.

Examples of these restructurings include the shifting of product priorities, creation of new business units, consolidations of sales full-time equivalents (FTEs), adjustments of leadership positions, and layoffs. One major change, in particular, is the realignment of sales teams as a response to newly approved indications.

Pamela Stahl joins as Chief Commercial Officer (CCO) and President, North America to lead Sidekick's global commercial strategy, and Mitchell Mudra joins Sidekick as Chief Operating Officer (COO).

Pharma should take an integrated approach to representing cultural elements in materials.

Titus will lead next phase of business expansion for epocrates.

Industry embraces modern approach to commercialization, but keeps human connection at center.

Spurred on by COVID-19 and companies’ evolving digital maturity, AI looks set to gain a real foothold in pharma’s promotional activities.

With a background in both the biopharma industry and marketing, Megjugorac brings a unique perspective to bioscience communications.

Laura Child, Head of Research and Strategy at ramarketing, discusses the importance of brand reputation and the effect brand architecture associated with merger and acquisition (M&A) can have on a company’s brand.

Evoke, a leading global health and wellness agency, announced today the integration with San Francisco-based Evoke Giant to build a seamless North American client partner.

Acquisition expands Glooko's digital health capabilities with machine learning.

Cody Ware, who lives with migraine, re-signs as driver of Nurtec ODT No. 51 car for the NASCAR Cup Series and two-time INDY 500 Champion Takuma Sato joins the Nurtec ODT No. 51 car. In addition, Biohaven and Rick Ware Racing continue the Military Salutes Program to drive awareness of migraine among active-duty service members, veterans and their families

Ariel Katz, CEO and co-founder of H1, talks about how to find the right KOL for the right audience at the right time.

How digital is helping companies increase call volumes, access to HCPs, and HCP-led dialogue.

AI has the potential to revolutionize the pharma marketing industry. Pharma should look to harness its power to capture important data and insights to better engage HCPs through personalized, smart messaging.