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Successful Digital Transformation Depends on Quality Customer DataCompanies recognize that their success with digital starts with accurate customer data, but many struggle to manage the overwhelming volume of different data types from hundreds of sources.
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Five Steps for Automating the Pharmacovigilance ProcessHere’s how pharma businesses can speed the handling of adverse events, reduce costs, improve patient safety and spur growth through pharmacovigilance automation.
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Q&A With Daniel Lofaso, CEO of Digital ElevatorLofaso discusses strategies that biotech companies can take once its time to make the big push.
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The Future of Personalized Medicine Hinges on Pharma Executives Revolutionizing Business ModelsThe era of big pharma as product-first companies must end, as services become the larger priority.
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Examining Data Breaches in Pharma Companies During COVID-19Pharma companies are struggling to maintain a high level of cybersecurity amidst the pandemic.
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How Leaders Can Empower Their People to be Their BestIf you wish for your team to be diligent, innovative, and collaborative, you must first exhibit these traits yourself
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Embracing the Renaissance of Small Molecule Drug DiscoveryPharma companies may benefit from meeting challenges and embracing small molecule drug discovery.
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Four Key Strategies for Optimizing Your Medical Congress StrategyConferences, congresses, and the digital discussions kicked off by those events create a halo effect that amplifies scientific information more so than other scientific activities.
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Operating Models for Successful DOL EngagementHow life sciences companies can design an effective operating model for DOL engagements.
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Accelerating Rare Disease Drug Development with NLP: Three Use CasesUtilizing natural language processing technologies to improve search capabilities and advance the development of therapies.
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Bridging the Divide: Medical's Omnichannel MomentumHow pharma medical affairs and commercial teams are synchronizing their capabilities to boost omnichannel marketing strategies and better understand customer engagement needs.
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A Brave New World: Optimizing Access in Wake of COVIDThe top changes necessary in planning and designing pharma market access plans, including a revamp of the payer-value equation at pivotal points in the product life cycle.
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The Future of Medicine is SmartThis white paper describes how digitizing medicines can drive patient engagement, reduce non-adherence, and enhance supply chain visibility.
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In DOJ Crosshairs: Rethinking Commission-Based Deals With Independent ContractorsPharma companies should review their commission-based compensation arrangements with independent contractors to address enforcement risk under the Anti-Kickback Statute, in light of recent Department of Justice enforcement.
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The Value Cornerstone: Bridging the Pharma Marketing GapBrand positioning that targets HCPs is often irrelevant to the payer mindset. Fortunately, market access teams have an option, writes Ed Shankman.
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Foundational Questions in Data Reporting, Analytics to Meet Reimbursement-Directed Marketing GoalsMeasuring the relationship between a product’s reimbursement position and performance begins with gathering key data points for as many products as possible.
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Staying the Course: Double Down on Launch AgilityIn today’s fragmented commercial environment, navigating a more complex set of challenges while adapting new approaches to product launch is critical for biopharma brand teams.
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Health Equity Barriers in Oncology TrialsOvercoming persistent barriers to health equity in oncology trials will require innovation and cooperation.
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Leveraging Technology for Pharmaceutical CommercializationWith AI/ML and cognitive technologies set to become a key enabler of the pharma commercialization process, Srini Rajamani outlines how pharma companies can leverage tech effectively.
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How to Conduct More Impactful Patient and Caregiver Advisory BoardsLooking to hold an advisory board? Here are a few suggestions.
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Three Ways to Close the Urgent Talent GapThe industry has struggled to recruit talent for years, and the challenge is only getting more difficult. Pharma companies need to recruit differently.
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Patient Experience Breakthroughs: Leveraging the Latest Digital Tools and Techniques to Optimize your Patient Experience GoalsLearn how breakthrough patient experience strategies can help achieve your study goals in this upcoming webcast. Lead by renowned neuroscientist and behavioral economist Dr. Paul Glimcher, it’s the one webcast this year your team can’t afford to miss. Live: Tuesday, May 19, 2020 at 1pm EDT | 12pm CDT | 10am PDT On demand available after airing until May 19, 2021.
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Recruiting and Retaining Talent Is the Biggest Challenge Facing the Pharmaceutical IndustryRecent increases in employee burnout and turnover must be addressed.
