Authors



Christian K Schneider, M.D.

Latest:

New Bespoke Gene Therapy Consortium Is Welcome Development

For biopharma innovation to succeed and accelerate, companies must stop duplicating their efforts and share valuable information.


Brian Flatley

Latest:

Why Pharma Should Develop a Core Digital Offering

How can pharma create solutions that are effective, can provide long-term value, and will actually be adopted by HCPs and patients?


Bill Leonard

Latest:

Rx Power Struggle: How Pharma can Flip the PBM Script

The industry holds the key to true change to the drug access landscape.


Melanie Senior

Latest:

Orphan Drugs: From Niche to Mainstream

Larger pipeline and increased support from regulatory authorities are setting up the orphan drug market for long-term success.


Intelligencia

Latest:

Elevate and De-Risk Your Drug Portfolio Strategy With AI

Webinar Date/Time: Wed, Aug 28, 2024 11:00 AM EDT


CorEvitas

Latest:

Making the Grade: Registries as Sources of Regulatory-Grade RWE

Dr Peter Wahl, MLA, MS, Global Head of Scientific Affairs at CorEvitas, part of the PPD clinical research business of Thermo Fisher Scientific, covers key considerations for choosing registries.


Reverba

Latest:

Survey: Pandemic impact on consumer trust in biopharma

The biopharma industry launched COVID vaccines and treatments in record time. How did this impact consumer trust? We asked, and compared survey results with 2017 data.


Rob Verheul

Latest:

Personalizing Pharma: Overcoming Challenges to Drive Digital Customer Engagement

As HCPs continue to face time constraints and information overload, delivering relevant and personalized content becomes increasingly critical.


Alex Goldenberg

Latest:

A Risk-Reward Reset: Getting Serious About Social Media

As the digital medium poses new threats to brand equity and public safety for pharma, what can drugmakers do to better balance its essential communications benefits with the risks?


Susan A. Cantrell

Latest:

The Real Cost of State Drug Importation Programs? Patient Safety

Importing drugs from Canada may increase the risk of US citizens being exposed to unsafe medicines.




Josh Lee

Latest:

Maximizing China Access for Innovative Therapies

To maximize the potential of innovative therapies in the Chinese market, it’s important to have a holistic view of the full range of options and levers, prioritize and sequence the ones with the highest impacts, and develop an integrated strategy tailored to address the country’s unmet needs.


Erica Schultz

Latest:

How to Make Your Meetings with HCPs More Insightful and Successful

Encounters with healthcare providers (HCPs) requires diligent preparation. Beyond understanding the value of the therapies you're offering, all touchpoints and conversations are of the highest importance - through sharing research, new ideas, and how you can support HCPs, you gain valuable, relevant insights that inform your relationship with HCPs and help them blossom.


Amy Butcher

Latest:

Evolution of Prostate Cancer Treatment Gathers Speed

Amy Butcher evaluates the current treatment options for prostate cancer and the looks to the future as clinical outcomes evolve.



GoodRx

Latest:

Creating Data-driven, Personalized User Experiences

In this video Akeel Williams, VP of Strategy and Operations, Manufacturer Solutions, explains how GoodRx uses data to continuously improve its platform for patients and providers.


Rebecca Silver

Latest:

Successful Digital Transformation Depends on Quality Customer Data

Companies recognize that their success with digital starts with accurate customer data, but many struggle to manage the overwhelming volume of different data types from hundreds of sources.


Venu Mallarapu, Brand Insights Contributor, Senior Director of Life Sciences and Global Head for the Cognizant R&D Solutions Group

Latest:

Five Steps for Automating the Pharmacovigilance Process

Here’s how pharma businesses can speed the handling of adverse events, reduce costs, improve patient safety and spur growth through pharmacovigilance automation.


Francis Pollaro

Latest:

Q&A With Daniel Lofaso, CEO of Digital Elevator

Lofaso discusses strategies that biotech companies can take once its time to make the big push.


Estelle Ricoux

Latest:

The Future of Personalized Medicine Hinges on Pharma Executives Revolutionizing Business Models

The era of big pharma as product-first companies must end, as services become the larger priority.


Rebecca L. Rakoski, Esq.

Latest:

Examining Data Breaches in Pharma Companies During COVID-19

Pharma companies are struggling to maintain a high level of cybersecurity amidst the pandemic.


Spencer Gore

Latest:

How Leaders Can Empower Their People to be Their Best

If you wish for your team to be diligent, innovative, and collaborative, you must first exhibit these traits yourself


Haydn Boehm

Latest:

Embracing the Renaissance of Small Molecule Drug Discovery

Pharma companies may benefit from meeting challenges and embracing small molecule drug discovery.


David Medina Tato

Latest:

Four Key Strategies for Optimizing Your Medical Congress Strategy

Conferences, congresses, and the digital discussions kicked off by those events create a halo effect that amplifies scientific information more so than other scientific activities.


Erik Moen

Latest:

Operating Models for Successful DOL Engagement

How life sciences companies can design an effective operating model for DOL engagements.



Jane Z. Reed

Latest:

Accelerating Rare Disease Drug Development with NLP: Three Use Cases

Utilizing natural language processing technologies to improve search capabilities and advance the development of therapies.


Stacy Hartung

Latest:

Bridging the Divide: Medical's Omnichannel Momentum

How pharma medical affairs and commercial teams are synchronizing their capabilities to boost omnichannel marketing strategies and better understand customer engagement needs.