Authors


Ashley Slavik

Latest:

The GDPR: A Journey to Compliance

Ashley Slavic details how Veeva Systems prepared for the EU data protection regulation, and what others can learn from the experience


Keith Bailey

Latest:

How to Select the Right Consultant

A variety of consultant options are available to the pharma industry; this article is a 3-step guide to selecting the right consultant.


Douglas Bock

Latest:

How to Select the Right Consultant

A variety of consultant options are available to the pharma industry; this article is a 3-step guide to selecting the right consultant.



Ellen Coleman

Latest:

Patient Advocacy: an Overlooked Strategy for Achieving Equitable Market Success?

Ellen Coleman outlines the highlights of a recent webinar on ensuring that patient advocacy is a key element of a market access strategy.


Nobuko Kobayashi

Latest:

Japan: Balancing Cost and Innovation through Pricing

Global pharma companies and Japan can create a win-win situation through a new pricing mechanism, writes Nobuko Kobayashi.


Adrian Leibert

Latest:

Improving Regulatory Resource Management through Systematic Measurement

As submissions complexity intensifies, the key to better resource management is better measurement, writes Adrian Leibert.



Oracle Health Sciences

Latest:

2021 Research: The Impact of New Clinical Trial Approaches Adopted During Pandemic

***Live: Tuesday, October 26, 2021 at 11 EDT | 8am PDT | 5pm CEST | 4pm BST*** Oracle Health Sciences reveals new research conducted to understand the technology adaptations that were made to clinical trials during the pandemic, the effect of these adaptations, and the impact of these changes on the future of clinical trials.


Brian Kennedy

Latest:

Engaging with Stakeholders In the Information Age

With so much information readily available companies have lost a significant level of control over how and when details about their progress in drug development and planning related to approval, launch, and commercialization are disseminated.


Andrew Butcher

Latest:

Engaging with Stakeholders In the Information Age

With so much information readily available companies have lost a significant level of control over how and when details about their progress in drug development and planning related to approval, launch, and commercialization are disseminated.


Doug Caldwell

Latest:

Cloud Levels Playing Field for Emerging Life Sciences Companies

A discussion of the benefits that a cloud-based strategy has to offer.


Tony Owens

Latest:

Digital Transformation: What's the Cost of Doing Nothing?

Right now, the smartest incumbents are channeling the forces of disruption to their own ends, leading digital transformation in order to avoid being left behind, writes Tony Owens.


Angie Drakulich

Latest:

Atypical Visible Particles: Can Users and Makers Find Common Ground?

In April 2012, industry experts discussed the issue of atypical visible particles in pharmaceutical raw materials, including excipients, at the joint International Pharmaceutical Excipient Council’s (IPEC) Regulatory Conference and ExcipientFest-Americas Conference in San Juan, Puerto Rico


Stephanie Sutton

Latest:

Pharma's Most Productive Innovators: The Top Ten

Consultancy firm IDEA Pharma has released what it calls a ‘Productive Innovation Index’, which ranks pharmaceutical companies based on their ability to successfully commercialize new innovations.


Rafael Natanek and George Eliades

Latest:

Why "Episodes" Matter for Doctors

A customer "episode" is a key unit of management that can produce significant growth and cost savings, writes George Eliades.


Boris Bogdan, M.D

Latest:

New Product Launch Playbook: Shaking up Status Quo in Pharma Marketing

In this demanding environment, yesterday’s product launch playbook can no longer be relied upon to yield the expected patient or business outcomes, writes Boris Bogdan.



LexisNexis® Health Care

Latest:

How to Select the Right Data Partner to Benefit Your Business

LexisNexis Risk Solutions takes you inside the key considerations of making the all-important choice to partner with a data provider. Go beyond the well-polished sales pitches and understand the underlying implication of finding the right fit across 5 critical areas of business.


Tom Kottler

Latest:

It’s Time for a Chief Adherence Officer

Op-Ed: The best way to capitalize on the potential revenue influx from enterprise-level drug adherence programs is to create room at the executive table for a Chief Adherence Officer.


Mir Imran

Latest:

Lessons on the Innovation Journey

Rani Therapeutics CEO Mir Imran recounts the lessons he's learned in founding more than 20 life sciences companies and developing more than 400 patents.


Miranda Wheatley Price

Latest:

Building a Key Account Organization: 5 Power Questions

If companies are serious about building a sustainable organization for their employees and becoming a partner to key accounts, they need to be prepared to remodel their whole business around it, writes Miranda Wheatley Price.


Melissa Leonhauser

Latest:

Leveraging Lab Data in Advent of Personalized Marketing

Laboratory testing has become a critical access point for sales teams in the age of personalized medicine.


Sudip Parikh

Latest:

Piecing Together the Pricing Puzzle: The Midterm Elections

There is no magic bullet that will dramatically impact drug pricing to everybody’s liking. But a stepwise approach involving a series of reforms, including taking advantage of the next midterm elections, could point the path toward a solution.


Meghan Burke

Latest:

What Can Pharmaceutical Companies do to Feel Better About Reputation?

Reputation Institute study finds that the reputation of pharma companies is in decline and might get worse before it gets better.


Sebastian Bather

Latest:

Nurse Educators: Bridging China's Patient Care Gap

China's nurse educator program aims to improve quality of care and make life simpler for physicians handling high patient load. Sebastian Bather reports.


Ron Wince

Latest:

Pragmatic AI in Pharma

Ron Wince explains how Pragmatic AI allows organizations to start with the basics, create immediate business value and ROI and then increase adoption as their comfort, capabilities and confidence increases.


Croom Lawrence and Kent Groves

Latest:

Connecting the 5 Spheres of People-Based Marketing

From persistent identity to cloud marketing driven by AI, managing holistic experience is now the hallmark of brand leadership. Croom Lawrence and Kent Groves explains how people-based marketing plays a key role.


Paul Sullivan

Latest:

Can Realistic Training Devices Help Make a Blockbuster?

Realistic, multisensory training devices can contribute to a drug’s reception in the eyes of both patients and healthcare practitioners, writes Paul Sullivan.


Josh Reisberg

Latest:

Beyond the Merits: Generic Company Defense Strategies

Josh Reisberg outlines the foundation of a broad, overall defense strategy for generic companies embroiled in Hatch-Waxman patent infringement litigations.