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Americans paid more visits to alternative therapy practitioners than they did to primary care physicians in 1997.

Pharmaceutical companies continued to pour money into advertising that targets consumers and physicians during the first half of 1998, according to new findings from IMS Health.

Wiser use of the bone mineral density test and hormone replacement therapy are two strategies physicians can employ to prevent and manage osteoporosis.

Great tips to help you get started.

Focus groups reveal docs want better queries.

The National Stroke Association announced that it supports new stroke treatment and prevention guidelines released by the American College of Chest Physicians.

Can an advanced degree boost your sales and career?

Convince customers that you are.

Medicare announced that it would launch a revised system for reimbursing physicians who provide care to Medicare patients.

Hoechst and Rhône-Poulenc announced they were well into merger discussions at press time.

Pfizer replaced Merck as the pharmaceutical company most respected by physicians, according to Scott-Levin.

Advanced technology in the health care industry is reducing the rate of incidence of serious medication errors.

Ascent Pediatrics announced that it plans to expand its field sales force.

Eli Lilly and Co. announced that it will reorganize its U.S. pharmaceutical sales force to provide more support for Evista.

Managed care plans showed little overall improvement in providing quality care from 1996 to 1997, according to a new report from the National Committee for Quality Assurance.

Seven federal agencies, including the Department of Health and Human Services, could miss deadlines for government year 2000 compliance if they don't quicken their efforts, according to a report from the White House's Office of Management and Budget.

To make things easier, experts recommend that people with chronic illnesses and their family and friends reach out for the hope and magic the holiday season can offer.

Patient-centered education is one way that reps can differentiate their brand, particularly if there is a similar drug in the same class.

During breast cancer awareness month in October, the National Institutes of Health and the National Cancer Institute presented an overview of significant developments and advances in breast cancer research, prevention and treatment.

The number of pharmaceutical sales reps in the United States has escalated to unprecedented heights this year, but a hiring plateau may be on the horizon.

Bill Sullivan of Roche Laboratories wins the prize in '88.

Alza Corp. will acquire Menlo, CA-based Sequus in a transaction valued at approximately $580 million, the companies announced.

Saying hola rather than hello makes a difference.

Rates for Medicare deductibles and monthly premiums will go up in 1999, the Department of Health and Human Services announced.

The National Society of Pharmaceutical Sales Trainers recently appointed three new people to their board of directors. Two positions were created for industry partners and one position was filled due to a vacancy.

A mission statement is a clear vision, understood by you and everyone in your organization.

In an effort to help physicians avoid acceptance of inappropriate gifts from pharmaceutical, device and medical equipment industries, the American Medical Association maintains ethical guidelines for gift-giving.

The U.S. Senate heeded the recommendation of the Senate Labor and Human Resources Committee and voted to confirm Jane Henney, M.D., as the commissioner of the Food and Drug Administration.

The Food and Drug Administration issued a new rule that approves aspirin for expanded uses in patients with cardiovascular and cerebrovascular problems.

Abbott Pharmaceuticals, Merck & Co. and Johnson & Johnson are among 50 companies cited by Fortune magazine as the nation's best employers of blacks, Asians and Hispanics.